Privacy Policy for Pendulum Software

Pendulum Software is committed to protecting the privacy of our clients, website visitors, and anyone who interacts with our services. This Privacy Policy outlines how we collect, use, process, and protect your personal data in compliance with the General Data Protection Regulation (GDPR) and other relevant data protection laws.

1. Who We Are

Pendulum Software is a software development company specializing in bespoke iOS app development, custom iOS application design, mobile app strategy and consulting for iOS, UI/UX design for Apple platforms, native iOS development, app maintenance and support, integration with existing systems, and quality assurance and testing. Our registered office is located at: 14 Bartholomew Close, Unit 3A, London, Greater London, EC1A 7BL, UK.

2. Information We Collect

We may collect and process various types of personal data, depending on your interaction with our site and services.

• Information You Provide Directly: This includes personal identifiers such as your name, email address, phone number, company name, and any other information you voluntarily submit when you contact us, request a quote, subscribe to our newsletters, or engage in our services.
• Usage Data: We automatically collect information about how you access and use our site. This may include your IP address, browser type, operating system, referral sources, pages viewed, and the dates/times of your visits. This information helps us understand user behavior and improve our services.
• Client-Specific Data: For clients engaging our software development services, we may collect project-specific information, communication records, and billing details. This data is essential for project execution and contractual obligations.

3. How We Use Your Information

We use the collected information for various purposes based on legitimate interests, contractual necessity, or your consent:

• To Provide and Maintain Our Services: This includes responding to your inquiries, delivering the bespoke software development services you request, managing our client relationships, and processing payments.
• To Improve Our Website and Services: We analyse usage data to understand how our site is used, identify popular content, and make improvements to user experience and service offerings.
• For Communication: To send you relevant information about our services, updates, newsletters (if you have opted in), and important notices.
• For Marketing Purposes: With your explicit consent, we may send you marketing communications about new services, promotions, or industry insights that may be of interest to you. You can opt out of these communications at any time.
• For Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements.

4. Legal Basis for Processing Personal Data

Our legal bases for collecting and using the personal data described in this Privacy Policy depend on the data we collect and the specific context in which we collect it:

• Performance of a Contract: When processing is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract (e.g., providing bespoke software development services).
• Legitimate Interests: Where processing is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., improving our services, marketing activities to existing clients).
• Consent: Where you have given explicit consent to the processing of your personal data for one or more specific purposes (e.g., for sending marketing newsletters). You have the right to withdraw your consent at any time.
• Legal Obligation: When processing is necessary for compliance with a legal obligation to which Pendulum Software is subject.

5. Sharing Your Personal Data

We do not sell your personal data to third parties. We may share your information with:

• Service Providers: Trusted third-party service providers who assist us in operating our business, such as hosting providers, analytics providers, and payment processors. These providers are obligated to protect your information and only use it for the purposes for which it was disclosed.
• Legal Requirements: When required by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

6. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. Pendulum Software will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organisation or a country unless there are adequate controls in place, including the security of your data and other personal information. We rely on standard contractual clauses, adequacy decisions, or your explicit consent for such transfers where legally required.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

8. Your Data Protection Rights under GDPR

Under certain circumstances, you have the following data protection rights:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: You have the right to withdraw your consent at any time where Pendulum Software relied on your consent to process your personal information.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the details below.

9. Security of Your Data

The security of your data is paramount to us. We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure coding practices, and regular security assessments. However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

10. Links to Other Websites

Our site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise any of your data protection rights, please contact us:

• By Mail: Pendulum Software, 14 Bartholomew Close, Unit 3A, London, Greater London, EC1A 7BL, UK.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.